Segment is a web platform and API for web analytics and collecting user data to send it to hundreds of tools or data warehouses.
Segment will help you make sense of customer data coming from various sources. The application integrates with hundreds of other services, processing their data into a single platform. It also extracts data from websites, mobile devices, browsers, watches, iBeacons, point of sale, and more.
With Segment, you can export data to any back-end system and application, play back historical data, and view real-time events, such as when someone makes a purchase on a website or app.
Segment’s key features are:
- Customer data management.
- Hundreds of integrations.
- Data querying in Amazon Redshift.
- SQL data visualization.
- Replaying historical data.
- Sending data from devices.
- Extracting data from POS, iBeacons, smart watches.
- Analytics for e-commerce.
- Real-time event analytics.
- Current events in the stream.
- API.
- Source data.
- Invitations for co-authors.
- Unlimited projects.
- Webhook integration.